portfolio | new collection for Salam Hello

My collaboration with Salam Hello continues with the launch of our second collection of bespoke rugs: Atlas Form. Inspired by the landscapes of Morocco and the Atlas Mountains, each design echoes the winding roads, the movement of the terrain, and the striking color palettes found throughout the region.

For this collection, I wanted to share a behind-the-scenes look into the design process. Below are images of the Moroccan landscapes that I referenced while sketching these designs.

Image Credit: instagram.com/filmontoast

Image Credit: Media Marmalade, Daymaker, Molly Carr

Image Credit: Unknown

Image Credit: Anti Atlas Adventures, Unknown

These photographs also reminded me of two paintings I love. Drawing inspiration from art is always a part of my process.

Image Credit: Etel Adnan

Image Credit: Hannah Nowlan

Here is an example of the sketching process. I begin by exploring different ideas and layouts on paper, then move into Illustrator to refine the designs and colors, shaping the collection from initial concept to final form.

See more and shop the collection at https://salamhello.com/collections/atlas-form